Many countries worldwide have experienced feedback from citizens expressing concern about businesses using their data. Governments worldwide have taken action, especially in European countries requiring Google to address citizen concerns by implementing Consent Mode v2 on businesses using Google's products such as Google Analytics, Google Tag Manager, Google Ads, and other products developed by Google.

Since a vast majority of businesses are connected to Google products. It seems to be a default requirement for companies to implement a cookie consent mode v2 to comply with Google and not to experience issues with personalized ad serving and data collection for Google ads and Google Analytics.

Google wants website users to be aware of cookies and to have the choice to reject nonessential cookies that are not vital for the website's operation. Some examples of non-essential cookies that require user consent include analytics, advertising, and social media tracking cookies. For instance, a nonessential cookie could be third-party cookies designed for a chatbot. A chatbot cookie is nonessential since it does not represent a vital feature for the website to operate. An essential cookie could be a user sign-in authentication cookie that facilitates user access to a website portal or dashboard. Another example could be shopping cart cookies to store the data of a wish list of items to purchase on a website.

Lastly, allowing users to have awareness of cookie usage gives customers control over their information. Before many people were ignorant of how business were using their information. We are happy that the government is responding to citizen inquiries about their data usage. It is important to have a limit on regulations that could affect the operations of a business. Businesses need to have a safe and encouraging society to support small and medium businesses to evolve since are the backbone of the workforce at many countries.